ASUW Arts and Entertainment
ASUW Arts and Entertainment is the University of Washington’s pop-culture / music event entity, and I was heavily involved with it for the majority of my time in school. It was the first place that really fed my love for music and the arts in general, and I involved myself with zeal, volunteering for two years before becoming a full-time employee and the resident designer during my senior year. During my time as a volunteer, I helped put on concerts with Pusha T, Rich the Kid, UMI and SOB X RBE, sit down conversations with Bobby Hundreds and Dan Harmon, and comedy routines with Eric Andre and Hasan Minhaj.
As an employee I was not only responsible for designing promotional graphics, but also for putting events together and rallying volunteers during events. My tenure as an employee was cut short with the beginning of the pandemic, and so we were unfortunately limited in the amount of events we could pull off, but we adapted and managed a pretty decent line up. Below are a few things that I made for the events we did manage to pull off.
My three years spent with A+E was one of the most meaningful periods of time in my life. Not only did it widen my horizons in regards to art, music and culture, but it also showed me the wondrous things that were possible through all three.
AE$AP FOREVER.
A Virtual Evening with Nathan Fielder
Worked with ASUW Arts and Entertainment to create and promote a virtual event with comedian Nathan Fielder for the University of Washington. It was the first virtual event ever of its scale, and was to be carried out over Zoom, so we leaned into that pretty heavily for the design direction as well as the marketing campaign.
I designed a series of promotional assets, including a main graphic and a few animated variants for countdowns and ads on Instagram.
The event was pretty successful, and was even mentioned (around 43:30) during a conversation between Alexa Demie and Fielder on the A24 podcast.
Assets created in Adobe Illustrator + Photoshop, animated in Adobe After Effects. Press photo of Fielder provided courtesy of UTA.
Fall Fling 2019
Identity, design and concert curation for Fall Fling 2019,an annual concert at the
University of Washington to welcome students back from summer break.
For this, I created custom neon lettering by hand, then recreated, rendered and animated it in Cinema 4D. I created a main physical poster and identity, and extended to a series of promotional assets for social media, including Instagram ads and a reveal video.
Identity, design and concert curation for Fall Fling
2019, an annual concert at the University of Washington
to welcome students back from summer break.
For this, I created custom neon lettering by hand, then recreated, rendered and animated it in Cinema 4D. I created
a main physical poster and identity, and extended to a
series of promotional assets for social media, including Instagram ads and a reveal video.
An Evening with Jonny Sun
Poster and various promotional assets for a speaking engagement with author, illustrator and screenwriter Jonny Sun. Hosted at the University of Washington by ASUW Arts & Entertainment.
I decided to run with a space theme because of Sun's best-selling book: "Everyone's An Aliebn When Ur An Aliebn Too". The poster was also inspired by the cover of Kid Cudi's "Man On the Moon II". If I could go back in time, I would probably put his name on a flag stuck into the moon.
Fun fact: Jonny was particularly fond of the poster, making it known more than once. He took a couple of copies home with
him, one of which is, according to him, currently hanging up somewhere at the central Netflix office in Los Angeles, CA.
Event photos courtesy of Erick Mercado.
Zoom Office Hours
One of my final assignments for Arts and Entertainment. I created this graphic to promote an event we were holding to advertise our positions. The hiring cycle was about to begin, and as we all planned to vacate our positions, we decided to throw a kind of open house to advertise each position on the team. Normally, this would have been an in-person event, but because the quarter was completely online, this meeting had to be as well.
This was around the time that the new Animal Crossing game had come out, so this was definitely inspired by that, at least a little.
I still haven’t played it, but I remember it being everywhere.
Update (02/22): Finally bought a Switch last June, hit me up for my friend code lmao let's trade fruit.
One of my final assignments for Arts and Entertainment. I created this graphic to promote an event we were holding to advertise our positions. The hiring cycle was about to begin, and as we all planned to vacate our positions, we decided to throw a kind of open house to advertise each position on the team. Under normal circumstances, this would have been an
in-person event, but because the quarter was completely
online, this meeting had to be as well.
This was around the time that the new Animal Crossing game had come out, so this was definitely inspired by that, at least a little. I still haven’t played it, but I remember it being everywhere.
Update (02/22): Finally bought a Switch last June, hit me up for my friend code lmao let's trade fruit.
Office Hours
Pre-pandemic, the Office Hours series consisted of small in-person conversations with local creatives about their journeys. When covid hit and we were all online, we decided we still wanted to provide our students with inspiration, and so the sessions were moved online. We were only able to do a few of them,including a conversation with the team behind Human Condition magazine, and a live music workshop with artist Guesst
(fka wilsonlikethevolleyball)
Pre-pandemic, the Office Hours series consisted of small in-person conversations with local creatives about their journeys. When covid hit and we were all online, we decided we still wanted to provide our students with inspiration, and so the sessions were moved online. We were only able to do a few of them,including a conversation with the team behind Human Condition magazine, and a live music workshop with artist Guesst (fka wilsonlikethevolleyball).
New Music Friday
Every friday, hundreds of albums, singles and EP's are released to streaming services. New Music Friday was A+E's roundup of the most notable things to drop each week, featuring entries from heavy hitters to relatively unknown artists. Each member of the team paid attention to what came out throughout the week, and then together we'd sift through it all and decide on a lead single, as well as six other singles and albums. While I generated the graphics each week, I have to give a huge amount of credit to Jacques, who sifted through more music than any of us, and who we often defaulted to in terms of what we should feature. We posted the graphic to our instagram story each Friday.